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We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Here’s their #1 piece of advice on going omnichannel.

Start with ONE channel and become the best at it, completely saturate it.

For brands looking to grow using an omnichannel strategy I think it’s really important to think about everything from the perspective of a customer.

I like to try to think of every touchpoint in the omnichannel approach as part of a longer story.

Take things one step at a time, so you don’t get overwhelmed and start dropping balls.