Wired, which touted itself as "the Rolling Stone of technology," The founding executive editor of Wired, Kevin Kelly, was an editor of the Whole Earth Catalog and the Whole Earth Review, and brought with him contributing writers from those publications.
Six authors of the first Wired issue (1.1) had written for Whole Earth Review, most notably Bruce Sterling (who was highlighted on the first cover) and Stewart Brand.
Hot Wired spawned websites Webmonkey, the search engine Hot Bot, and a weblog,
In June 1998, the magazine launched a stock index, The Wired Index, since July 2003 called The Wired 40.
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