That means some leads will contact the listing agent, and some will contact the other Premier Agents in the sidebar. Yes, this is a real listing, and it’s really listed at million .
For this example, let’s look at a zip code where Zillow charges 6 cents per impression, so $60 CPM.
Now, in most cases, you’re going to be paying for at least 5,000 impressions per month.
Like all real estate portals, Zillow is free to use for home buyers and sellers.
They also offer basic free services for real estate agents, MLSs, and brokerages to post their listings on the site.
Zillow makes money, estimated to be north of $1 billion in revenue in 2017, by charging agents, teams, and brokerages for advertising to their audience of more than 73 million users per month.